[fw-db] 1054 Unknown column in fetchrow statement

public function bouquetAction(){

$category = new Category();

$namecategory = $this->_request->getParam('bouquet');
echo $namecategory;

$this->view->category =
$category->fetchRow('category_name='.$namecategory);

I am getting the error
exception 'Zend_Db_Statement_Exception' with message 'SQLSTATE[42S22]:
Column not found: 1054 Unknown column 'Orchids' in 'where clause''

What am I doing wrong here. Been trying to get this working for hours
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